To thoroughly implement the spirit of the provincial conference on promoting high-quality development through reform and innovation, and to solidly advance brand building, continuously enhance industrial competitiveness, and support the construction of the "Friendly Shandong, Quality Shandong" brand, in accordance with the requirements of the "Action Plan for Brand Upgrading of 'Made in Shandong'" (Lu Gong Xin Ji 〔2022〕 No. 214), the Shandong Provincial Department of Industry and Information Technology, together with Shandong Radio and Television Station and the Shandong Quality Management Association, organized the selection of "Made in Shandong · Qilu Fine Products" in 2025. After procedures such as active enterprise declarations, recommendations from relevant departments, and expert demonstrations, the Shandong Provincial Department of Industry and Information Technology recently announced the list of 60 selected products, and Qingdao Hongda Automatic Winder was among them. This is another leading product of the company to receive this honor after its scutching and carding combined machine was awarded "Made in Shandong · Qilu Fine Product" in 2023.

"Made in Shandong · Qilu Fine Products" aims to select products with clear property rights, energy conservation and environmental protection, strong innovation, excellent quality, outstanding brands, and significant economic and social benefits in the province's landmark key industrial chain fields, so as to strengthen the advantageous brands of "Made in Shandong". This selection is a full recognition of the company's comprehensive strength.

The company began researching and developing automatic winders in the 1980s. Currently, it has developed into the only domestic manufacturer of automatic winder series products and one of the world's four major winder suppliers. It has production experience of more than 10,000 automatic winders and has successfully developed an innovative full-series automatic winder with independent intellectual property rights that integrates intelligence, remote operation and maintenance, and wide adaptability to spinning.

Qingdao Hongda has always adhered to the mission of "creating fine textile machinery products and promoting industrial progress", continuously strengthened the awareness of fine products, introduced and absorbed new technologies, new processes, new equipment and advanced experience at home and abroad, and increased investment in product research and development and innovation. It focuses on tackling the "bottleneck" technologies of automatic winders, breaking international monopolies, improving the technical level of domestic automatic winders, narrowing the technical gap with foreign competitors, and achieving overtaking and leadership in some fields. Through import substitution, it has gained product pricing power, saved a large amount of foreign exchange reserves for the country, reduced investment costs for users, and brought huge economic and social benefits to the industry.

In the future, Qingdao Hongda will continue to promote the high-quality development of the enterprise, further improve the electromechanical integration and intelligence level of the textile machinery equipment manufacturing industry, use products with a high degree of intelligence and automation to alleviate the increasing pressure of labor costs in the textile industry, and make more products become advantageous brands of "Made in Shandong". It will accelerate the enhancement of the brand influence and high-endization of "Made in Shandong", actively participate in Qilu fine product promotion activities, vigorously carry out brand promotion and product introduction with the help of the "Made in Shandong · Qilu Fine Products" promotion platform, continuously expand the marketing channels of Qilu fine products, and support the enterprise's brand building and product marketing. It will promote the upgrading of textile equipment, promote technological progress in the industry and related industries, create more employment opportunities, set an example with a high-quality development path featuring greenness, environmental protection, energy conservation, and branding, shoulder the economic and social responsibilities of a century-old backbone central enterprise, and contribute Hongda's strength with practical actions to successfully complete the three-year action for revitalizing the textile machinery industry and the conclusion of the "14th Five-Year Plan".