To thoroughly study and implement Xi Jinping Thought on Culture and advance the construction of a powerful textile culture through concrete actions, the 5th China Textile and Apparel Media Conference 2025, themed "Intelligent Textiles · Integration & Innovation: AI Empowers the Value Leap of Textile Media," was successfully held in Shaoxing, Zhejiang recently. During the conference, the 2024-2025 China Textile and Apparel Enterprise Media Awards were announced. Among the winners, Qingdao Hongda was honored with the title of "2024-2025 Excellent All-Media Unit of China Textile and Apparel Enterprises," and its corporate promotional video won the "Best Corporate Image Short Video" award.

In the all-media era, building an independent, controllable, and efficient communication platform is crucial for enhancing brand soft power and guiding industry public opinion. As a backbone enterprise in China's textile machinery industry, Qingdao Hongda has always been committed to promoting the high-quality development of textile equipment. The company boasts an all-media platform including WeChat Official Account, Qingdao Hongda Newspaper, Video Account, and official website, constructing an integrated media communication system covering graphics, videos, live broadcasts, and other formats. It continuously outputs high-quality industry information, corporate culture, and brand stories, fostering a sound industry influence and user interaction ecosystem.

In recent years, Qingdao Hongda has strategically laid out and deepened an all-media matrix centered on its official WeChat Official Account and Video Account, encompassing internal publications and official website. These platforms do not merely act as "megaphones" but deeply integrate corporate strategy, technological R&D, market dynamics, and cultural construction. They have become core positions for externally showcasing the "Hongda Intelligent Manufacturing" golden brand and internally uniting employees' consensus. Closely aligning with the national development strategy of the textile industry and the company's actual situation, the platforms disseminate positive energy and tell compelling textile stories. The company's WeChat Official Account, Video Account, and other platforms publish over 200 original contents annually, covering technological breakthroughs, intelligent manufacturing, green development, and Party building culture, forming distinct brand communication characteristics. To date, the company's all-media platform has accumulated more than 10,000 precise users in vertical fields, with many contents reprinted by authoritative industry media. The interaction rate has been steadily rising, demonstrating strong industry influence and communication power, and building an active and efficient community for information exchange and brand communication in the textile industry. Particularly in the themed publicity of the "Three-Year Action Plan for Revitalizing Textile Machinery," the company's media platforms have actively voiced their opinions, showcasing the sense of responsibility and technological strength of state-owned enterprises. Through the coordinated efforts of the all-media matrix, the company has not only improved its own brand reputation but also made positive contributions to promoting industry public opinion guidance and cultural communication.